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When labels become art. Stranger & Stranger is better & better.
Years ago I found out about a innovator within the Whisky industry. His name is John Glaser and he has created a brand that is called Compass Box. If you are to buy a fantastic whisky, get your hands...
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Deciding on things in a creative process. 5 things to think about.
Ideas are like bubbles. They appear and look beautiful. But only to be gone seconds later. Catch them while you can. I’m in the middle of building a brand platform for a brand I love. It’s been a long...
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10 things I’ve done wrong in branding projects and that you can learn from
A brand I haven’t created or believe in. I did however shoot the photo on a cemetery on Ireland not far from my favorite surfing spot. I’ve had the privilege of being involved in many different brand...
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The three components of future brands
Were living in the transparent century where all information ia accessible only a keystroke away. Somewhere in the world someone is working right now on project ment to disrupt your brand and your...
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How I would run an advertising agency today to prepare for tomorrow
We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major...
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Putting Sweden on the map at LeWeb 2012
A couple of month before LeWeb Annika Lidne, Social Media superwoman from Sweden approached me and asked if I wanted to be a part of the Swedish Trade Council Initiative at LeWeb. Once I said “hell...
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Don’t fall in love with technology. Fall in love with humans!
Roland added some great value when they created the Roland TB-303 If you wanna create digital brand activities or products that actually make a difference. Don’t think technology! Too often I see cases...
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The future for brands and companies looking to survive and thrive
Wanna innovate your brand? Looking to start a new business? Thinking about building a product people will love? Want to make a fortune? Think no more. Connecting the digital world with the physical is...
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Still valid. Top 10 blog posts on future branding and communication.
In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding &...
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What makes people take action?
The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you...
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Why design is essential to future branding
Thinking about design today. I wrote a blogpost a couple of weeks ago about the three components of future branding; Authenticity, Innovation and Design. Today I though I’d dig deeper into the design...
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Design and creativity sells. Have a look at Miss Ko if you don’t believe me.
I wrote a blogpost the other day about design and why it’s important for future brands. Then today I ‘ran‘ into this fantastic artwork made by london based agency Gregory Bonner Hale for a restaurant...
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Case: Turning a legendary golf course into an icon – The Ullna Golf Club...
Photo by Andreas Hemmingsson About a year ago I was approached by David Hamilton, board member of the Swedish Ullna Golf Club and also owner of Caddee. The Ullna Golf Club was established and designed...
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The Ronnestam Prototyping Process. An innovation process by me leading your...
About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with....
View ArticleBranding is all about making people smile or cry
The one thing that should direct all your branding activities is exactly that. Make people smile or cry, crying as in touching someones heart. To many communication activities go by without anyone...
View ArticleCase: Branding the Volvo Ocean Race – The worlds finest off shore race
Today at 14:00 CEST one of the worlds most challenging adventures and sport events starts – The Volvo Ocean Race, and I’m really proud to...
View ArticleTen Principles of Future Branding
The other day I read a great post by Joshua Porter on the Principles of Product Design. It’s an area that I’m very fond...
View ArticleThe Story Of BAUX Acoustic Panels
About a year ago in February 2014 one of my entrepreneurial creations was introduced. Upon my initiative, me, Fredrik Franzon, and the founding partners of...
View ArticleA prototype – SJ and a journey into the future
You might have seen the post I’ve written about prototyping. An innovation process I’ve developed in order to help global brands understand their future...
View ArticleFuture brands are like icebergs
We all know how what an iceberg looks like. As you approach it it looks fairly small, it’s easy to get an idea of the...
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